We’re so blessed these days with the internet that it becomes easier for us to do business online. There are now tons of tons of marketing platforms that we can choose to grow our business.
If you are looking for ways to market your business without spending a lot of money for it, then this blog is for you. I’ll be going over 7 strategies you can use to market your business for free and help it grow.
1. Social Media Marketing
Social media marketing is defined by google as the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. The major social media platforms, these days, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
The above mentioned Social Media Platforms are now very powerful tools for small and large business owners. Newbies and seasoned use it to market their respective businesses online. It’s a very effective way, not only to get your business’s name out there, but also to build brand, loyalty and develop a meaningful relationship between your company and your valued customers.
When you establish a solid social media marketing strategy, prospects will find it easier to see you online. You can also join on conversations happening with your target audience to speak directly to the consumer.
Aside from getting your company on social media is that while there is a lot you can do to engage with your target market for free, many social media platforms like Facebook and Instagram are easy to run ad campaigns, they give you the tools to target those people who need your products or services.
2. Creating Your Own Blog Site
There is a great difference in growing your business if you have your own blog site or website. Your prospects will see you as an expert, professional, and a legit business person. It is also a great way to establish your brand and identity in the market.
With it, you can also make your valuable information be available to your target audience 24/7. Even though you are sleeping or you might be busy doing something else, still your business will continue to work for you.
There are plenty of free website builders that you can take advantage of. You can check on WordPress, Wix, Blogger, and Weebly. Though, it will always be best if you’ll have your own domain name, but if you are not ready yet to invest for own your marketing tools, then you can just utilize any of those.
3. Email Marketing
Email Marketing is a fast way to market our products or services. It is also a very flexible and cost-effective way to reach-out new customers and retaining existing customers by encouraging repeat website visits. It will also allow you to create targeted and personalized messages.
It is known to be a great way to speak directly to your customers. You can continuously give valuable information, establish relationship, and gradually build their trust on you and your business. Hence, running email campaigns is a very good way to keep your customers up-to-date on everything that’s happening with your company—whether it’s an upcoming sale, a new blog post, or any other thing you would like your audience to know.
This is just telling us that building a list remains to be very effective in growing your business. The bigger your list is, the bigger potential market you have.
There are many email marketing platforms that have free versions available. Two examples are Mailchimp and Mailerlite. These tools can help you manage your contact lists, construct engaging emails with a variety of templates, send campaigns, and analyze your results with helpful data concerning open rates.
4. Creating a YouTube Channel
Videos have become dominant in the marketing industry. Many people looking for significant contents does not have enough time to read the whole article. They would prefer to listen or watch videos to save time and to be able to multitask. They can just have the video played while working on something else.
Videos are the most shared content type online, so creating videos for your business is another great way to spread your message to your target customers about your business through shareable contents.
So, if you don’t have your own YouTube Channel yet, and you are serious in building and growing your business online, you would want to consider to start creating it as soon as possible. It will help you a lot to brand yourself and your business.
It might be hard in the start, but if you just conquer those excuses and push the button instead, one day, you thank yourself of doing it.
5. Look for Speaking Engagements
If you have the chance to speak in front of a targeted audience, you would want to take advantage of it. Public Speaking does not only develop your self confidence, but it is also a great way for you to create authority in the market.
This strategy does not depend on digital marketing or being online, because getting your face out there and meeting people in person is just as important as any online strategy you implement. Along with networking, public speaking engagements are another real-world activity that will make a huge difference in helping you market and grow your business.
You may speak at a marketing class at a high school or college students, at conventions or local business conferences. So it’s time to start connecting with like minded people in your locality.
6. Local Networking
Your family and friends are your warm market. They may like what you do or not, you need to tell them about it. You would not know, there might be other people will talk to them about your company or product, if you did not tell them about it, they might join with them. It will hurt you for sure. And if they have friends that may ask them about your kind of business, then they could refer them to you.
Everywhere you go, be ready to talk to somebody you feel to be a potential customer. Who knows, the person next to you might be a like minded people. It is what we call personal cold marketing strategy.
This is one way to grow your network and it’s a great way to maximize your time like waiting for a bus to ride and you may have the opportunity to talk to the person next to you.
You just have to be creative in your opening words. Don’t just push about your products or service. Position yourself to be a friend ready to help not as a sales man. One of the best ways for cold marketing is to be like a consultant. It is a way of asking questions that will make the person you’re talking to figure out by himself on what he needs and there you are appearing like a solution provider.
I will just write another blog on that. Just keep on tuning in here to keep yourself updated and that you will not miss a thing that might be very useful in growing your business.
You may also join local groups within your niche, be active in your community, and get you and your business on peoples’ minds. Have your business cards with you so that you can just give it to as many hands as you can and build relationships so that next time someone is in need of your products or services, you will be the first name they think of.
Join local groups within your niche, become active in your community, and get you and your business on peoples’ minds. Get your business cards in as many hands as you can and build relationships so that next time someone is in need of your products or services, you will be the first name they think of.
7. Contribute Articles in Publication Companies Near You
Making people to talk about your business is one of the great ways to market your business. Submit credible articles to local publications. When people see your articles in local newspapers or magazines will make them see you as an expert in your niche. People will then associate you with being a source of knowledge and expertise in your industry. This will help create more opportunities for you and build your company’s reputation and credibility.
There are many ways to market your business, we are just so grateful you don’t need a huge budget for those. Putting together those digital marketing strategies with the right social media marketing, and also doing the offline strategies in the community is a set of very powerful actions in establishing a great reputation for your business that can bring you more customers.
For newbies, I understand that you will feel this is a work to do. Yes, it is, but if you want a business that will provide you a stream of income then you would want to treat it like a business. I mean you have to condition your mind that you are going to undergo challenges and your success will depend on how strong you survive in it.
You just continue to learn and while you are learning you should start implementing. Most of beginners quit easily because they don’t moved forward. They are stuck on learning. Be sure that you implement right away what you have learned.
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